Super Size Me and Stock Prices

Authors

  • John Byrd University of Colorado
  • Kent Hickman Gonzaga University

Abstract

We examine the impact of the release of "Super Size Me," a movie critical of the nutritional aspects of McDonald 's restaurants, on the stock prices of McDonald's and Wendy's corporations. Consistent with investors impounding information from Ilon -traditional sources, we find a large and significant valuation effect for both firm s. A similar effect was documented for the movie "Fast Food Nation," but none was observed around the release of either "Roger and Me" or for "Walmart: The High Cost of Low Price." These result:s may indicate that investors believe that health-related issues have greater business impact than other aspects business practice.

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Published

2008-06-30

How to Cite

Byrd, John, and Kent Hickman. 2008. “Super Size Me and Stock Prices”. Journal of Finance Issues 6 (1):120-24. https://jfi.aof-mbaa.org/index.php/jfi/article/view/2425.

Issue

Section

Original Article